Based on our extensive experience with servicing Small and Medium Business (SMBs), there are five key new media pillars on which you need to build your business. Each brings unique value and can be mixed and matched based on your organization’s existing capabilities and needs.
1) Develop Your Brand
Define your company’s mission and vision! Writing a unique selling proposition, helps you define what exactly you’re selling, to whom and how you are selling it. Your brand is essential to communicating who you are. We will assist you with defining your brand and designing a logo, combination mark, and symbol to be used for your website, print collateral and profile icons. Read more about Branding.
2) Build Your Website/Blog
Content, Design, and E-Commerce: The days of static web sites are long gone. Content is still king, but sources of content have changed. If your web site doesn’t have social media feeds and if you aren’t creating new content relevant to your business and knowledge domains, you may be leaving business leads wanting. We can work with you to start a branded blog to grow your SEO/SEM strength. If you are a products company, we can get you selling quickly with a merchant account integration. Read more about Web Design.
3) Optimize For Search Engines
You may have made an attempt at a native Search Engine Optimization (SEO) strategy by stuffing keywords everywhere. However, it is important to have a keyword strategy to avoid doing damage to your brand. This strategy may be a focus on a critical keyword phrase or adding your city to the keyword phrase. Read more about SEO.
4) Automate Your Email and Social Networks
What value do you offer visitors? Be sure to provide some information for free with no strings attached. Set up lead capture sign up pages, email newsletter campaigns, and auto-responders.
Also, set up social accounts such as YouTube channels, Facebook fan pages, and Twitter feeds; link to them from your blog and to one another. Also, each partner in the business should have a LinkedIn account or a company specific twitter account. This will allow them to make business contacts and leverage their networks for announcements and knowledge sharing. Read more about Email and Social Marketing.
5) Manage Your Customer Relationships
Customer Relationship Management (CRM) software is designed to help your business communicate with prospects, share sales information, close deals and keep customers happy. Thousands of successful companies use CRM everyday to manage sales, marketing and support. Read more about Customer Relationship Management.
6) Generate and Distribute Your Content
Content Marketing, also called Search Engine Marketing (SEM), is about using keyword research and analysis to target keyword phrases on major search engines. This is a “pay to play” marketing strategy that can allow keywords to lead customers to your videos and other media. Once again, content is king. Both the frequency and quality of the content you produce should reflect the level of online competition for your products. We can assist you by Managing Content Marketing Campaigns for you. Read more about Content Marketing.
Don’t Forget to Use Offline Marketing!
Traditional offline marketing can supplement your new media initiatives We can help you create fliers, business cards, post cards and giveaways to promote your message while keeping the design unified. Leave these materials everywhere you can: network meetings, tradeshows, etc. Special codes or web site links on this collateral can help you track the effectiveness of these campaigns.
