DNS Management
Customers can’t get your emails… your emails keep going into the spam box? Get a professional domain name server and records management recommendation.
Why DNS Management is Important!
“I like to describe the DNS service as kind of like a post office for your domain.” – Jared
Why DNS service is valuable:
It translates an abstract, technical concept into an instant mental model. It clarifies that DNS isn’t where your content lives, but rather the routing authority that tells the internet where to send your traffic.
“If you don’t [have these records set up], then we can’t guarantee that you’re going to have proper email delivery. Might bounce back, might not get delivered at all.” – Jared
Why is email delivery valuable:
It states the bottom-line business consequence of modern DNS management. Misconfiguring security records like SPF, DKIM, and DMARC isn’t an invisible background issue, it actively blocks your outbound emails from reaching clients.
DNS Questions and Answers
Q: How does DNS work in simple terms?
A: Think of DNS as a post office for your domain name. When someone on the internet tries to visit your website or send you an email, traffic is routed to your DNS server, which directs the request to the specific server hosting that service.
Q: What are SPF, DKIM, and DMARC records, and why were they created?
A: They are specialized DNS security records created to combat spam, phishing schemes, and email spoofing. An SPF record, for example, validates that the domain owner authorized the sending server, showing receivers that emails from that domain can be trusted.
Q: Why have these email authentication records become so important?
A: Major providers like Google, Microsoft, and Yahoo strictly enforce these security protocols to prevent bad actors from spoofing domain names. Without proper configuration, your legitimate emails may bounce, get flagged as spam, or be blocked completely.
Q: When did these email authentication records become strictly enforced?
A: Around 2023–2024, the major email providers began enforcing these policies nearly simultaneously. Unprepared domains without matching authentication records suddenly saw immediate email delivery failures until they added the records to their DNS.
Approach
Transfer, Set Up, Verify
Website Records
Set up A and CNAME records to IP address to change your website server
Email Records
Configure MX, SPF, TXT, DKIM, AND DMART records to ensure delivery of your email
Verify
Add TXT records to verify email delivery for third party services like MailChimp, Quickbooks, Websites, and more.
Shop IT Protection and Management Plans
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Google Starter Protection Bundle
$68.00 one time,
$24.00 / year, and
$8.00 / month -
Microsoft Lite Protection Bundle
$95.00 one time,
$24.00 / year, and
$3.00 / month -
Microsoft Basic Protection Bundle
$20.00 one time,
$24.00 / year, and
$9.50 / month -
Microsoft Standard Protection Bundle
$95.00 one time,
$24.00 / year, and
$17.00 / month -
Google Standard Protection Bundle
$68.00 one time,
$24.00 / year, and
$17.00 / month
What If I Want To Move My Email Services Away From Shepherds Loft?
Tell us. We are here to help. We have two accounts with Sherweb for email services, Office products, security, and other technologies: Reseller and Referral. The Reseller account is where we pay for the services and then bill you. The Referral is one that we refer you to Sherweb and you manage on your own.
To detach your email services and products from Shepherds Loft we will need to migrate your account from the Reseller to Referral, then you have to provide Sherweb with credit card payments on your own.
What If I want to consolidate the billing for my email and products with Shepherdsloft.com?
You can get a free estimate for bill consolidation using the form above.
How Do I Get Support For My Mobile And Desktop Devices?
How Do I Get Help with Domain Name and DNS?
My Emails Are Being Block, What Do I Do?
You must have the appropriate Protection Plan and we must have the proper access for us to manage your DNS.