Powerful E-commerce website catalog conversion to WooCommerce Case Study
Website Details
Client Kim
Original Design Date Nov. 2022
Skills Branding, Web Design
Products E-Commerce, Exclusive Web Design, WordPress Management, SEO, and Customer Qualification
Full E-Commerce Integration:
Transitioned from a purely informational catalog (requiring phone calls to place orders) to a fully functional online store featuring a shopping cart, user account creation (“My Account”), and direct online checkout.
Modernized, Responsive Design:
Upgraded from an outdated, static HTML layout with small thumbnails to a modern, visually appealing WordPress design featuring high-quality imagery, clear calls-to-action (CTAs) like “Shop Stone Care,” and a mobile-friendly structure.
Guided User Journey:
Replaced clunky dropdown navigation with an intuitive, 3-step purchasing flow (Identify Your Surface Type -> Select What Your Stone Needs -> Purchase Your Stone Product) that actively drives conversions.
Enhanced Customer Resources:
Added valuable, easily accessible self-service tools that the old site lacked, including a Stone Care Selection Guide, downloadable Direction Sheets, and a Stain Removal Guide to help users confidently choose the right products.
Improved Product Categorization:
Refined the navigation architecture by adding dedicated sections for “Refinishing” and a specific “Green Line” for eco-friendly products, making it easier for customers to filter beyond the original Cleaning, Protection, and Maintenance categories.
Brand Storytelling:
Introduced an updated “About Us” section directly on the homepage detailing the company’s 35-year history and transition to Moeller Stone products, which builds immediate trust and credibility with new shoppers.
