Website Analysis
$96.00
The website analysis report is made up of technical analysis and a human evaluation. The analysis tells us how much improvement can be made to your website. Then using the market value of your product or service divided by your investment will tell us what your Return On Investment might be.
Website technology analysis
- Performance is how fast your website can download, aka speed.
- Accessibility is both how easy the website is to read/use
- Search engine optimization, SEO, is how optimized the page is to attract visitors
- Mobile is how well it displays on mobile devices
- Security includes SSL and proper redirection of subdomains
Human evaluation
- Engagement checks for a button above the fold, form, qualification questions on the form, social follow/share, and email sign-up.
- Web design is measured by the use of a logo, color scheme, quality images, textures/backgrounds, and fonts/icons.
- The story is measured by purpose statement, empathy/expertise, social proof, portfolio, and services.
Return on Investment
- Evaluate the value of your services
- Calculate your current average number of leads per month
- Compare your current website score to an improved website score
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How can I get more referrals?
Many of the leads I get from the website are tire kickers... window shoppers, what can we do?
How can I use the website to attract bigger customers?
There is not enough profit, what can I do?
Do your research. Search google to find out what your customers typically pay for your services. Raise your prices to match. I hate when people tell me this but I have raised my prices pretty consistently for years. I do this in two ways. I reduce the discount available because I had a high rate, to begin with, or reduce the services included. On the back-end, I have consolidated my vendors and moved to unlimited licenses and annual payments to allow for more profit.)
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