Description
Additional Services Available with Domain Name for additional fees
- management of Domain Name Services (records for email, website, and other services)
- Microsoft or Google Workspace email services and products
Benefits of an aged domain name
The benefits of having a domain name registered for more than one year primarily relate to security, credibility, and potential SEO advantages.
Here are the key benefits associated with an older, well-established domain registration:
Security and Reliability
Reduced Risk of Accidental Expiration: The most immediate benefit is avoiding the hassle and risk of your domain expiring. Forgetting a yearly renewal, or having a payment method fail, can lead to losing your domain, which stops your website and email services instantly. Multi-year registration acts as a buffer.
Protection from Cybersquatting: If a domain expires, it becomes available for anyone to register. Malicious actors might purchase it to sell it back to you at a premium or use it to damage your reputation. Longer registration secures your digital asset against this.
Brand Stability: A long-term registration signals to customers and stakeholders that you are committed to your online presence, enhancing brand consistency and trust.
Cost and Convenience
Potential Cost Savings: Many domain registrars offer a discount for registering or renewing for multiple years upfront. This can lock in a current rate and protect you from annual price increases from the registries or the registrar.
Simplified Management: You reduce administrative overhead by not having to deal with renewal reminders and processes every single year.
Search Engine Optimization (SEO) Potential
While search engines like Google have stated that domain age itself is not a direct, major ranking factor, older domains often benefit from characteristics that correlate with age:
Perceived Trust and Credibility: Search engines may view older domains as more established and less likely to be spam or transient, which can translate to a higher initial level of trust.
Established History: Domains that have been around longer have had more time to:
Accumulate backlinks from other sites (a major SEO factor).
Build a history of quality content that search engines have indexed.
Establish user trust and consistent traffic.
Reduced Sandbox Effect: New domains often go through a “sandbox” period where search engines restrict their visibility while assessing trustworthiness. An older, established domain may bypass or minimize this effect.
In summary, while you can certainly build a successful website with a brand new domain, a domain registered for over a year has the advantage of peace of mind regarding ownership and a head start in building online authority simply by having existed for a longer period.
