Assessing the Original Website
When we first started working with Super Service Doors, a garage door service company in Jasper, Georgia, their existing website had some good foundational elements. The call-to-action with a prominent phone number was clear, and their logo was nicely designed. However, there were several areas that needed improvement, like Story-writing, to better showcase their business and drive more leads.
The content on the site was quite sparse, with only a few lines of text on the home page. There were no FAQs, customer testimonials, or detailed information about the company’s history and credentials. This made it difficult for potential customers to get a full picture of Super Service Doors’ expertise and experience.
The user experience and overall design also felt a bit outdated. While the blue and white color scheme was pleasant, the layout felt scattered and the navigation could have been reduced. Lastly, the product information was not fully up-to-date, which was causing some confusion for customers trying to select the right garage door options.
Story-writing
Addressing the Gaps Our team got to work addressing these issues head-on. We started by expanding the content throughout the site, adding detailed sections on the company’s 25+ years in business, their predominantly female team, and the full range of garage door installation, repair, and customization services they offer.
To build trust and showcase their work, we incorporated customer testimonials and a robust photo gallery highlighting different garage door styles and projects. On the design front, we kept the classic blue and white palette but gave the site a more modern, elegant look and feel. We also streamlined the navigation and added features like an interactive garage door customizer to improve the user experience.
Achieving Impressive Results
The results have been fantastic. In the year since launching the new website, Super Service Doors has been generating around 2 qualified leads per month – a huge win for their business.
Hearing Customer’s Review
As their owner Kay shared, “Wow, these guys are great. They took care of everything and made the process super easy. As soon as my site was launched, I started getting new business immediately.”
I’m really proud of the work our team did to transform Super Service Doors’ online presence. By focusing on content, design, and user experience, we were able to create a website that not only looks great, but also effectively showcases their expertise and generates tangible results.
If you’re a business owner looking to level up your website, I’d be happy to chat more about our approach. Feel free to reach out to the Shepherds Loft team anytime.
Business owner and entrepreneur, David Grubb started Shepherds Loft in 2000 with a couple of friends. Now, after over 20 years, he has enjoyed helping hundreds of business owners with their business.