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Logo Design

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The Purpose of Logo Design!

A logo is the anchor for your brand, determining the design/look & feel of all your marketing materials and online presence.

 

What Is A Logo?

 A logo is simply a graphic representation of your business. See logo design examples below.

of first impressions of a brand come from their logo alone

Lamb icon for Shepherds Loft

Symbol

A graphic symbol or icon to represent your brand, often used on products and social media profiles.

Shepherds Loft logo name

Logo Name

Your company name written out in the preferred font and color.

Shepherds Loft combination mark

Combination Mark

The company symbol and name combined together.

Logo Design Enhancements

Before Logo and Website

original logo for Panorama Orchards
original website for Panorama Orchards

After Logo and Website

new logo design for Panorama Orchards
new website for Panorama Orchards

Before Logo and Website

previous logo for Modern Rustic Homes
previous website design for Modern Rustic Homes

After Logo and Website

new logo for Modern Rustic Homes
new web design for Modern Rustic Homes

Before Logo and Website

Previous Logo for Cabin Rentals of Blue Ridge

After Logo and Website

New logo for Cabin Rentals of Blue Ridge
Home page banner with stakes

New Logo Designs

Logo Design Projects

A collection of logo design projects made with WordPress. Below you will find our web design Portfolio, customer videos and reviews.

Beautiful Website Design For Landscape Design Co.

Beautiful Website Design For Landscape Design Co.

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Lomonaco Log Homes Website Design

Lomonaco Log Homes Website Design

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Home Builder Website Design Success Story With Michael Grant

Home Builder Website Design Success Story With Michael Grant

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Commonly Asked Questions About Logo Design

What makes a good logo?

A good logo design is memorable, versatile, relevant, simple, and timeless. It should clearly convey the brand’s identity and values.

How do I choose the right colors for my logo?

Colors should reflect the brand’s personality and resonate with the target audience. It’s important to consider color psychology and how different colors can evoke different emotions.

What is the difference between a logo, a logotype, and a logomark?

A logo is a broad term for any graphic representation of a brand. A logotype (or wordmark) is text-based, featuring the brand name in a unique typographic style. A logomark (or symbol) is a graphic icon or symbol that represents the brand, sometimes used without text.

How important is typography in logo design?

Typography is crucial because it affects readability and communicates the brand’s tone. The choice of font can convey different personalities and should align with the brand’s message.

Should a logo be designed in color or black and white first?

It’s often recommended to start with a black and white version to ensure the design is strong and versatile. Adding color later helps refine the design and its application.

How do I know if my logo is working?

A successful logo design should be easily recognizable, versatile across different media, and resonate with the target audience. Feedback from users and performance metrics can help gauge its effectiveness.

What file formats should I receive for my logo?

You should get vector files (like .ai, .eps, or .svg) for scalability and high-resolution raster files (like .png or .jpg) for various digital and print uses.

How many revisions are typically included in a logo design project?

This can vary depending on the designer or agency, but it’s common to include a set number of revisions (e.g., 2-3) in the initial agreement. Additional revisions may incur extra costs.

How long does the logo design process take?

The timeline can vary based on complexity, designer workload, and client responsiveness. Generally, it can take anywhere from a few weeks to a couple of months.

What is brand consistency and why is it important for a logo?

Brand consistency ensures that all brand elements, including the logo, are uniform across various platforms and materials. This helps build brand recognition and trust.

Can I design my own logo, or should I hire a professional?

While DIY logo design tools are available, hiring a professional designer often results in a more polished and effective logo. Designers bring expertise, experience, and an understanding of branding principles.

What are some common mistakes to avoid in logo design?

Common mistakes include overcomplicating the design, using too many colors or fonts, making the logo too similar to existing ones, and failing to ensure scalability and versatility.
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